Cyber Monday is the largest online shopping event of the year. The total sales are much higher compared to Black Friday brick and mortar sales. In addition, the figures are improving every year. So, if you have an eCommerce website or you are planning on opening one, you have to ask yourself “Is my website prepared for Cyber Monday?” Even if you think that you are ready to offer some irresistible Cyber Monday deals to your new and loyal customers, we advise you to read this article. We have included a few tips that can definitely help you.

International payment

Does your eCommerce website accept international buyers? Many online retailers allow foreign visitors to check their website, browse through different categories and read the descriptions of the products, but when they finally want to buy the product, the website informs them that they are not shopping products there. In case you don’t accept payments outside the United States, it is the best idea to highlight this fact on the homepage. This will save some time to your visitors and to you. But, what’s even better is to consider accepting international payments. There are many payment processors that can help you and in this way, you will expand your base.

Shipping

The shipping policies of your website are important for every buyer. In case you are providing free shipping on purchases over a certain amount of money, you should know that Cyber Monday is the perfect time of the year to provide completely free shipping. Of course, we are not talking about international buyers, but you should do the math and see whether you can offer discounts even in cases like this. Many successful eCommerce websites have a special page where the shipping rates and times are explained.

Is your website user-friendly?

You don’t have to wait for Cyber Monday in order to check this. A successful eCommerce website is a website that has user-friendly interface and easy navigation. Check your website for responsiveness too because this Cyber Monday you can expect a higher number of mobile online shoppers. While we are talking about user-friendliness we should mention that if you are planning on going international, you should include support for other languages too.

Even in case, you don’t expect a radical change in the number of sales during this Cyber Monday, it is a smart decision to optimize your eCommerce website.

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